Big Chad Law.
Personal injury leads at $110 each and signed cases under $2K, in one of the most expensive niches in Google Ads.
Me, walking the live dashboard.
Big Chad Law is a personal injury firm in Arizona focused on car accident cases. Personal injury is one of the most expensive niches in Google Ads, with clicks that routinely cost more than most industries pay for a whole lead.
Performance Max where search usually rules
Law firms normally live and die on search campaigns. Here I made Performance Max work alongside search, which is rare in legal and a real edge on cost.
Tracked calls and forms as one picture
The account tracks form submissions and calls together, 251 calls and 35 forms over three months, so optimization follows everything a real client actually does.
Landing page changes that move conversion
Beyond the account itself, targeted landing page changes shifted the conversion dynamics, holding the cost per lead near $110 in a niche where double that is common.
Across three months the firm spent about $40,000 at a steady $110 cost per lead, signing 8 to 10 cases a month at under $2,000 per signed case.
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