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Case studies.

Real Google Ads accounts I run, across ecommerce and lead generation. Named where the client cleared it, industry only otherwise. Every number is verified from the account.

EcommerceUnited States
8.49x
RETURN ON AD SPEND
Aliava

Premium women's fashion. $1.88M in revenue at scale, across a full rebrand.

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EcommerceUnited States
$344K
AD SPEND, LAST 30 DAYS
SwimOutlet

Swim gear at serious scale. 3.39x ROAS across 84 live campaigns.

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Lead generationUnited States
27.2x
RETURN ON AD SPEND
Reverse mortgage lender

Reverse mortgage lender. $13.9M in tracked loan value, scaled 24x year over year.

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EcommerceUnited States
$1.5M
REVENUE, EIGHT MONTHS
Autobuffy

Auto parts ecommerce. 6.89x ROAS on $215K spend, scaled with Performance Max and scripts.

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SaaSUnited States
$61.54
COST / CONV, FROM $108
Atlas Labs

SaaS lead sourcing tool. Cost per conversion cut 43 percent in month one.

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EcommerceUnited States
15.02x
RETURN ON AD SPEND
Aura Displays

Consumer electronics. Launched from zero to $944K in revenue in seven months.

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Lead generationUnited States
$110
COST / LEAD, PERSONAL INJURY
Big Chad Law

Arizona personal injury firm. 8 to 10 signed cases a month at under $2K per case.

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EcommerceUnited States
5.36x
RETURN ON AD SPEND
Texas Hill Country Olive Co

Gourmet olive oil DTC. Scaled from near dormant to $467K in revenue.

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EcommerceUnited Kingdom
4x
ROAS, FROM SCRATCH
Pure Sims

Gaming simulators. Never ran Google Ads before; doubled break even in four months.

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Lead generationUnited States
$803K
BOOKED VALUE TRACKED
Dr. Laleh

Premium aesthetic practice. $803K in booked value, YouTube demand gen at 8.95x.

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Healthcare ecommerceUnited States
6.62x
ROAS, FIRST TWO MONTHS
Dandi Fertility

IVF care kits. From scratch to $18K in two months, in a policy restricted category.

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EcommerceNorth America + international
6.56x
RETURN ON AD SPEND
Festive fashion ecommerce

Festive fashion ecommerce. Revenue up 476 percent year over year, ROAS up to 6.56x.

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Lead generationUnited States
$75
COST / LEAD, FROM $300
White Hat Insurance

Health insurance. Cost per lead cut from $300 to $75 within the first three weeks.

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Lead generationNetherlands
€10.92
COST PER LEAD
Laminaat Paleis

Flooring retailer. 5,233 qualified leads, search converting at 11 to 12 percent.

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Lead generationCanada
+100%
SPEND SCALED, KPI HELD
Career Beacon

Canadian job board. Spend doubled while cost per apply click stayed inside the KPI.

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Lead generationUnited States
$35
COST PER BOOKING
Integrity Naturopathic

Naturopathic and sports medicine clinic. 683 patient bookings at $35, 5.91x on tracked value.

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Lead generationNetherlands
117
PATIENT LEADS
Passievol Mondzorg

Dental practice. Built from a standing start to 117 patient leads at €43.91.

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Lead generationUnited States
$30.31
COST PER LEAD
Local auto repair shop

Local auto repair shop. 730 service leads, up 645 percent while cutting cost per lead 28 percent.

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Lead generationUnited States
282
COMMERCIAL LEADS
Commercial paving contractor

Commercial paving contractor. High value job leads where one contract is worth far more.

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B2B + retailUnited States
609
CONVERSIONS
Tea packaging maker

Tea packaging maker. Wholesale leads and retail orders from a standing start.

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