SwimOutlet.
$344K spent in 30 days at 3.39x ROAS, verified through Northbeam.
Me, walking the live dashboard.
SwimOutlet is a major US swim retailer spending serious money, about $344K in a single 30 day window. At that scale the platform's own ROAS readout understates reality, so the account is measured through Northbeam, a third party attribution tool, where the true return shows 3.39x against a 2.25x break even. The real challenge is volume: dozens of campaigns that all have to stay healthy at once.
Third party attribution as the source of truth
In platform attribution showed 1.75x while Northbeam showed 3.39x. I manage the account to the number that reflects real revenue, so budget decisions follow the truth rather than the dashboard's undercount.
Managing 84 campaigns as a portfolio
At this scale the job is portfolio management. I watch every campaign's contribution weekly and catch underperformers before they drag the blended return below break even.
Scale without slippage
The brief is simple to say and hard to do: keep spending at this level while holding the return above the 2.25x break even. The account holds 3.39x while spending $344K a month.
The account spends about $344K a month at a 3.39x ROAS verified through Northbeam, comfortably above its 2.25x break even, across 84 live campaigns.
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