ALL CAMPAIGNS / LIVEUS · REMOTE · EST. 2017
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ahmed@ppc:~$ ./swimoutlet --case-study
[ Ecommerce ]United States

SwimOutlet.

$344K spent in 30 days at 3.39x ROAS, verified through Northbeam.

$0
AD SPEND, LAST 30 DAYS
0.00x
ROAS, NORTHBEAM VERIFIED
0
LIVE CAMPAIGNS
0.00x
BREAK EVEN TARGET, BEATEN
[ WATCH THE BREAKDOWN ]

Me, walking the live dashboard.

[ THE SITUATION ]

SwimOutlet is a major US swim retailer spending serious money, about $344K in a single 30 day window. At that scale the platform's own ROAS readout understates reality, so the account is measured through Northbeam, a third party attribution tool, where the true return shows 3.39x against a 2.25x break even. The real challenge is volume: dozens of campaigns that all have to stay healthy at once.

[ WHAT I DID ]
01

Third party attribution as the source of truth

In platform attribution showed 1.75x while Northbeam showed 3.39x. I manage the account to the number that reflects real revenue, so budget decisions follow the truth rather than the dashboard's undercount.

02

Managing 84 campaigns as a portfolio

At this scale the job is portfolio management. I watch every campaign's contribution weekly and catch underperformers before they drag the blended return below break even.

03

Scale without slippage

The brief is simple to say and hard to do: keep spending at this level while holding the return above the 2.25x break even. The account holds 3.39x while spending $344K a month.

[ THE RESULT ]

The account spends about $344K a month at a 3.39x ROAS verified through Northbeam, comfortably above its 2.25x break even, across 84 live campaigns.

See the dashboards in the results gallery →

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